Marketing

MEOWBUCKS: FINAL PROJECT

Created a loyalty program for Meow Wolf called "MeowBucks"
Crafted a multi-channel re-engagement campaign with measurable objectives and KPIs that align with the business objectives.
Used new and existing data to make decisions about how to reach desired audience segments.
Created a paid search campaign that includes a keyword strategy and creative.
Developed a display advertising campaign that included creative.
Created a social media campaign with channel-specific creative.
Designed an automated workflow with details about data sources, triggers, and data connections.

For: University of Denver Digital Marketing Bootcamp '22-23